Friday, September 24, 2021
Preserve Africa Archives

Our Goals

The aims and objectives of the Industry Programme are to:


  • Drive deeper understanding of media assets preservation at broadcast media institutions in Africa
  • Equip professionals with up-to-date knowledge-base and resources
  • Raise awareness and promote local archiving and preservation activities and initiatives
  • Help secure adequate financial, technology and human resource capabilities for the preservation of broadcast and other audio-visual assets in Africa

Value Statements

The Preserve Africa Archive Industry Programme is guided by these key values:

  • Commitment: We are fully and unreservedly committed to assisting with the sourcing, resourcing, preparing and preserving Africa’s audio-visual content
  • Developmental: We are open, participatory and developmental in our orientation and approach
  • Historical: We will offer a transparent, reliable, fair, accountable representation to all our stakeholders
  • Forward-Looking: We will be forward-looking, as we look back, to ensure the best-in-class resources are deployed to provide access to legacy African Audio-visual content

About Broadcast Media Africa (BMA)

Broadcast Media Africa (BMA) exists to support, organise and strengthen the Broadcasting and Media industry in Africa.

Our mission is to be the vanguard of the transformative power of the broadcasting and electronic media in Africa. Our goal is to track and guide the development of the Broadcasting and  Media service industry in Africa and keep industry stakeholders abreast of innovations shaping the industry.

We provide industry information, insight, and intelligence through our various platforms, including our industry-acclaimed industry news website and associated newsletters and related digital publications, industry events, programmes, networking, and intelligence services.

Our role is to project Africa’s broadcast and media industry to the world and bring the world to our industry. And with an ever-growing number of industry executives from across Africa (and the world) accessing our information, networking and intelligence services daily, Broadcast Media Africa is the trusted and reliable resource platform for professionals and practitioners in TV, Radio and new media platforms across Africa and beyond.

With top-level executives from across Africa (and around the world) accessing our information and intelligence services on a daily basis, Broadcast Media Africa has become the No1 trusted source for reliable news, quality analysis and superior data for our industry.